Trade Marketing Manager

The Trade Marketing Manager leads the execution of trade marketing initiatives across licensed California dispensary accounts, partnering with Sales, Brand Marketing, and Compliance to drive distribution, product visibility, and sell-through. This role oversees digital merchandising, retail marketing programs, product launches, in-store merchandising, and budtender education while ensuring compliance with state and local cannabis regulations. The position is responsible for translating brand strategy into effective retail execution that supports revenue growth and brand awareness.