Trade Marketing Manager

The Trade Marketing Manager leads trade strategy and execution across all commercial channels, collaborating with Sales, Brand, RGM, and Finance teams to drive visibility, conversion, and commercial performance. This role involves optimizing trade investments, managing promotional planning, and ensuring flawless in-store execution to achieve volume, sales, and profitability targets. The position serves as a central connector between strategy and execution, championing channel development and cross-functional collaboration to accelerate sustainable market growth.