Trade Marketing Specialist - SEA
Brown-Forman(5 months ago)
About this role
A Trade Marketing Specialist at Brown-Forman supports the execution of brand plans into channel and customer initiatives across the company's spirits portfolio, including Jack Daniel's and Super Premium brands. Reporting to the Marketing Manager, the role bridges Marketing and Sales to ensure alignment between brand strategy and in-market activities. The position works closely with internal teams and external partners to enable brand growth in competitive retail channels.
Required Skills
- Trade Marketing
- Budget Management
- Agency Management
- Program Evaluation
- Channel Strategy
- Retail Segmentation
- Trade Promotions
- Merchandising
- Sales Support
- Communication
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