ApplyBlast uses AI to match you with the right jobs, tailor your resume and cover letter, and apply automatically so you can land your dream job faster.

Features

Auto Apply Resume Optimizer Cover Letter Optimizer Interview Prep

Company

Social Media

Need Help?

team@applyblast.com

User Acquisition Analytics Lead at Dentsu - ApplyBlast

User Acquisition Analytics Lead

Dentsu

4 months ago

3.6 on Glassdoor

London

Hybrid

Full Time

Senior

0 applicants

View Job Listing

Apply to 100+ jobs

About this role

The User Acquisition & Analytics Lead at dentsu Gaming drives scalable player growth through high-performance paid campaigns and builds robust data infrastructure to optimize the player journey. This role serves as a strategic bridge between campaign execution, product development, and client decision-making across global gaming titles. The ideal candidate will own end-to-end UA strategies while leveraging advanced analytics to deliver actionable insights that maximize return on ad spend.

Responsibilities

Own end-to-end user acquisition strategy across global gaming titles and markets
Build and manage dashboards tracking campaign KPIs using SQL and BI tools
Design and run large-scale A/B tests to optimize creatives and messaging
Implement marketing mix modeling to measure cross-channel impact and incrementality
Act as the primary connective tissue between analytics, creative, media, and product teams

Skills

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.