User Acquisition Lead

Ruby Labs(3 months ago)

RemoteFull TimeManager$130,073 - $170,164 (estimated)Marketing

About this role

As the User Acquisition Lead at Ruby Labs, you will spearhead the development of a centralized User Acquisition Department to deliver UA-as-a-Service across various subscription products. Your responsibilities include crafting and executing the overall UA strategy across multiple paid channels, managing a distributed team of UA Managers, and overseeing substantial budgets to achieve efficient customer acquisition costs and positive returns on ad spend. This high-impact leadership role requires collaboration with cross-functional teams, including product and creative, to drive data-driven marketing decisions and implement scalable processes for continuous growth.

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Required Skills

User Acquisition
Team Leadership
Performance Marketing
Cross-functional Collaboration
Budget Management
Data Analysis
Strategic Planning
KPI Development
Team Mentoring
Process Scalability

+7 more

Qualifications

7+ years in performance marketing
3+ years in a senior leadership role overseeing UA at scale
Strong background in subscription-based D2C products
Proven track record managing multi-million dollar monthly paid budgets
Experience directly managing and developing a team of at least 5–7 UA professionals
Fluency in tools like Tableau, Google Analytics, and Excel/SQL

About Ruby Labs

rubylabs.com

Ruby Labs is a forward-thinking company that specializes in developing innovative consumer products aimed at transforming sectors such as health, education, and entertainment. With a commitment to enhancing lives, Ruby Labs leverages cutting-edge technology to create solutions that are not only functional but also impactful. The company focuses on crafting products that push the boundaries of traditional markets, creating value for consumers and making a positive difference in their everyday lives.