User Acquisition Manager (Digital Gaming)
Mattel
About this role
Mattel Games Studios is seeking a Performance Marketing Manager to drive user acquisition and growth for its mobile games. The role involves developing strategic marketing plans, managing significant advertising budgets, and collaborating with cross-functional teams to optimize campaigns and increase brand visibility.
Skills
About Mattel
mattel.comMattel is a global toy company that designs, manufactures, and markets toys, games, and family products, best known for iconic brands such as Barbie, Hot Wheels, Fisher‑Price, American Girl, and UNO. The company builds play experiences across physical products, digital offerings, licensing, and entertainment to inspire imagination and support childhood development. Founded in 1945 and headquartered in El Segundo, California, Mattel sells worldwide through retail partners and direct‑to‑consumer channels. Its stated mission is to empower the next generation to explore the wonder of childhood and reach their full potential.
About Mattel
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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Salary
$91k – $135k
per year