User Acquisition Manager Google (SmartyMe)

The User Acquisition Manager at SmartyMe is responsible for owning and scaling Google Ads campaigns, primarily Demand Gen, alongside Search and PMax. This role involves collaborating with the Creative Team to shape creative strategy and testing new concepts while managing campaign strategy, structure, bidding, targeting, and budgets end-to-end. The specialist will identify growth opportunities, run experiments, optimize performance, and scale spend while maintaining profitability. Leveraging AI and automation, the role aims to improve campaign efficiency and scalability for one of the world's leading microlearning apps.