User Acquisition Manager
Ruby Labs(1 month ago)
About this role
A User Acquisition Manager at Ruby Labs is responsible for driving customer acquisition for subscription-based web products through targeted digital marketing strategies. This role emphasizes maximizing return on ad spend (ROAS) by managing and optimizing campaigns primarily on Google Ads, while also exploring new channels such as Bing, Twitter/X, LinkedIn, and YouTube. The manager will analyze performance metrics, collaborate with creative teams for ad development, and work across functions to refine acquisition strategies and achieve measurable growth.
Required Skills
- User Acquisition
- Customer Acquisition
- Google Ads
- Campaign Optimization
- ROI Maximization
- Data Analysis
- Market Research
- Budget Management
- A/B Testing
- Cross-functional Collaboration
+6 more
About Ruby Labs
rubylabs.comRuby Labs is a forward-thinking company that specializes in developing innovative consumer products aimed at transforming sectors such as health, education, and entertainment. With a commitment to enhancing lives, Ruby Labs leverages cutting-edge technology to create solutions that are not only functional but also impactful. The company focuses on crafting products that push the boundaries of traditional markets, creating value for consumers and making a positive difference in their everyday lives.