User Acquisition Manager
Zynga (26 days ago)
About this role
The User Acquisition Manager at Zynga leads growth initiatives to attract and engage players for top-grossing mobile IAP games within the Zynga studio group. The role provides cross-studio collaboration across multiple game categories and represents the company externally, contributing to strategic decisions that support user and revenue growth.
Required Skills
- User Acquisition
- Media Buying
- Ad Networks
- Programmatic
- Mobile Marketing
- Budget Management
- Data Analysis
- KPI Analysis
- Creative Optimization
- Forecasting
+11 more
About Zynga
zynga.comZynga is a leading developer and publisher of free-to-play mobile and online games, best known for franchises like FarmVille, Zynga Poker, and Hit It Rich. The company builds social, casual, and live-service experiences across mobile, web, and other platforms, emphasizing community features, frequent content updates, and live operations. Zynga monetizes through in-app purchases and advertising while reaching a global audience with accessible, franchise-driven titles. Headquartered in San Francisco, the studio focuses on data-driven design and social gameplay to drive long-term player engagement.
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