Vice President - Brand Measurement

JioStar(1 month ago)

Mumbai, IndiaOnsiteFull TimeDirector$128,420 - $174,145 (estimated)Ad Sales

About this role

This role leads the brand measurement agenda for JioStar’s linear TV and OTT advertising, focusing on demonstrating cross-platform return on ad spend and campaign efficiency. The position is responsible for developing and applying advanced measurement and analytics to show the business impact of advertising on JioStar and JioHotstar. It also drives the evangelization of JioStar’s measurement suite and insights to inform clients’ strategic media planning and platform selection. The role includes building evidence around key entertainment properties and training sales teams to elevate client conversations.

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Required Skills

Media Measurement
Marketing Analytics
Brand Consulting
Consumer Insights
Media Planning
Data Modeling
ROI Analysis
Storytelling
Data Visualization
Stakeholder Management

+6 more

Qualifications

Master’s Degree in Quantitative Field
MBA

About JioStar

jiostar.com

JioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.