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Vice President, Client Service at Kantar - ApplyBlast

Vice President, Client Service

Kantar

3 months ago

3.5 on Glassdoor

New York, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

A Vice President of Marketing Science at Kantar leads the Media Team's analytics and measurement function, designing frameworks for cross-channel media measurement, multi-touch attribution, and test-and-learn experimentation. This senior leadership role involves building and mentoring a team of analytics professionals while translating complex data into executive-ready insights to optimize media investments and drive business growth.

Responsibilities

Develop and own the omni-channel media measurement strategy and frameworks
Lead rigorous test-and-learn agendas including A/B and multivariate testing
Build and lead a small team of marketing science and analytics professionals
Translate complex analytical findings into clear narratives for senior executives
Optimize cross-channel investment decisions to maximize media ROI

Skills

Qualifications

Bachelor's degree in Statistics, Marketing, Economics, or BusinessMaster's or MBA preferred

About Kantar

kantar.com

Headquarters

London, England, United Kingdom

Company Size

10001+ employees

Founded

2010

View Profile

Kantar is a global marketing data, analytics, and brand consulting company. It provides market research, consumer insights, media measurement, and advisory services to help organizations understand audiences, build brands, and improve business performance. Kantar operates in the market research and analytics industry.