Vice President, Customer Segment Management
OCBC Bank(6 months ago)
About this role
A Senior Segment Manager in the Consumer Financial Services division leading proposition development for Personal and Premier Banking segments. The role focuses on shaping customer-centric offerings and strategies to grow customer value and revenue while aligning with the bank’s strategic directives and regulatory requirements. It partners with regional and cross-functional stakeholders to ensure competitive, future-ready solutions for affluent clients.
Required Skills
- Segment Strategy
- Customer Lifecycle
- Customer Experience
- Journey Mapping
- Marketing Campaigns
- Stakeholder Management
- Data Analysis
- Digital Transformation
- Regulatory Compliance
- Sales Training
Qualifications
- Bachelor Degree (Business/Management/Marketing/Finance)
About OCBC Bank
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