Vice President – Marketing & PSI (Quantitative), Star Bharat & Star Utsav

JioStar(1 month ago)

Mumbai, IndiaOnsiteFull TimeDirector$118,312 - $158,868 (estimated)Marketing

About this role

The Marketing and Programming Strategy & Insights Head for Star Bharat and Star Utsav leads channel brand marketing and content strategy, using data and consumer insights to shape programming and positioning. The role owns annual marketing and communication planning, viewership and trend analysis, and identification of content white spaces. It also partners closely with sales, insights, and creative teams to ensure cohesive channel communication across TV, digital, and offline platforms. The position is based in Mumbai within JioStar’s broadcast entertainment business.

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Required Skills

Marketing Strategy
Content Strategy
Communication Planning
Campaign Management
Brand Management
Budget Management
Agency Management
Consumer Insights
Market Research
Data Analysis

+12 more

About JioStar

jiostar.com

JioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.