VP, Brand and Creative

SimpliSafe

3 months ago

3.3 on Glassdoor

Boston, MA

Hybrid

Full Time

Executive

4 applicants

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About this role

The VP of Brand & Creative at SimpliSafe will lead a company-wide brand transformation, redefining positioning, narrative, and identity to drive measurable business results. This executive will modernize how the brand communicates across campaigns, performance media, product, retail, and CX while building a performance-driven creative engine grounded in testing and optimization. The role partners across Growth, Product, CX, PR, and Data to translate segmentation insights into long-term product and marketing strategy.

Skills

About SimpliSafe

simplisafe.com

SimpliSafe is a consumer home security company that designs and sells wireless, DIY home security systems and accessories. It pairs easy-to-install hardware (sensors, cameras, video doorbells, and environmental detectors) with a mobile app and smart-home integrations for remote control and alerts. SimpliSafe offers professional 24/7 monitoring with cellular backup and protection from break-ins, fire, carbon monoxide and water—typically without long-term contracts. The company emphasizes affordable, customizable plans and has earned industry recognition for its award-winning systems.