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VP, Brand Management at Frida - ApplyBlast

VP, Brand Management

Frida

3 months ago

Miami, United States

Onsite

Full Time

Executive

0 applicants

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About this role

The VP of Brand Management leads the brand strategy and execution across the organization, overseeing market positioning, messaging, and brand equity growth. This executive role involves collaborating with cross-functional teams to align brand initiatives with broader business objectives and drive long-term customer engagement.

Responsibilities

Lead comprehensive brand strategy and execution across all business units
Oversee market positioning and messaging to drive brand equity growth
Collaborate with cross-functional teams to align initiatives with business goals
Manage and develop a high-performing brand management team
Drive long-term customer engagement and loyalty programs

Skills

About Frida

frida.com

Headquarters

Miami, Florida, United States

Company Size

51-200 employees

Founded

2014

View Profile

Frida is a parenting brand designed to offer practical solutions for new parents, emphasizing its understanding of their unique challenges. Unlike lifestyle brands, Frida focuses on addressing immediate needs with innovative products, helping parents navigate issues like crying babies or health concerns. With a commitment to reliable and effective solutions, Frida is seen as the go-to resource in the parenting journey.