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VP, Client Marketing at TIAA - ApplyBlast

VP, Client Marketing

TIAA

4 days ago

3.6 on Glassdoor

Dallas, Texas, United States

Onsite

Full Time

Executive

0 applicants

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About this role

The VP of Client Marketing leads the development and execution of strategic, journey-based campaigns to retain and deepen existing client relationships through product and service education. This role partners with Marketing, Distribution, and Product teams to optimize work products and processes through automation and personalization. The position involves supervising a team of professional marketers and setting goals to achieve department results.

Responsibilities

Lead development of Go-To-Market strategies for retirement plan products across B2B and B2C audiences
Develop audience journeys and drive automation to maximize engagement across owned channels
Lead a team of professional marketers and establish strong working relationships with sales and business partners

Skills

About TIAA

tiaa.org

Headquarters

New York, New York, United States

Company Size

10001+ employees

Founded

1918

View Profile

At TIAA, we believe everyone deserves a secure retirement. Explore our annuities, retirement plans, financial planning, investing & wealth management solutions.