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VP, Consumer Acquisition at HealthCare - ApplyBlast

VP, Consumer Acquisition

HealthCare

1 month ago

3.4 on Glassdoor

Remote

Full Time

Executive

11 applicants

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About this role

This senior operating leadership role owns the day-to-day performance of Healthcare.com's consumer acquisition business, with direct accountability for revenue, contribution margin, ROAS, volume, and strategic growth. The position involves managing forecasting, capital allocation, and channel leaders while incubating new growth opportunities and building an AI-enabled operating model. The VP will collaborate closely with Marketplace Ops and the Distributor team to align consumer supply, acquisition budgets, and shared performance goals.

Responsibilities

Own day-to-day performance across first-party and third-party acquisition channels
Manage forecasting and capital allocation for revenue and contribution margin
Develop channel leaders and incubate new growth opportunities

Skills

About HealthCare

healthcare.com

Headquarters

Maarssen, Utrecht, Netherlands

Company Size

1-10 employees

View Profile

Healthcare.com is an online marketplace that helps consumers compare, shop for, and enroll in health insurance and related coverage. The site aggregates quotes and plan details — including individual & family ACA plans, Medicare and supplemental options (dental, vision, etc.) — so users can compare side-by-side and get enrollment assistance. It also offers educational resources, cost-estimators, and tools to help consumers find in‑network providers and understand benefits. Healthcare.com’s goal is to simplify choosing and buying healthcare coverage through clearer pricing and guided support.