VP, Customer Engagement

The VP of Customer Engagement at Bloomingdale's leads the Loyallist loyalty program, credit co-brand strategy, and CRM lifecycle marketing to drive customer retention, spend, and lifetime value. This role transforms customer relationship management into a strategic growth engine by leveraging data, personalization, and cross-functional collaboration. The position requires a leader who can build and inspire teams, navigate a matrixed enterprise structure, and bring creative ambition to the loyalty and CRM space.