VP, Digital Personalization
SYNCHRONY FINANCIAL EMPLOYEES HEALTH SERVICES(14 days ago)
About this role
The VP, Digital Personalization leads the development and implementation of personalization technology to enhance customer experiences across digital platforms. The role involves strategic guidance, cross-functional collaboration, and managing personalization roadmaps to optimize user engagement and digital journeys.
Required Skills
- A/B Testing
- Segmentation
- Targeting
- Personalization
- Campaign Management
- Adobe Test & Target
- Salesforce Marketing Cloud
- Content Management System
- Machine Learning
- Artificial Intelligence
About SYNCHRONY FINANCIAL EMPLOYEES HEALTH SERVICES
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