Roots
The Vice President of eCommerce at Roots leads the full P&L and drives digital commerce growth across North America and internationally. This executive role oversees customer acquisition, retention, digital merchandising, and omnichannel integration while partnering with Marketing, Retail, and IT to deliver profitable expansion.
Roots is a Canadian lifestyle apparel and accessories brand founded in 1973, known for casual clothing, footwear and leather goods for men, women and kids. The company emphasizes quality materials, craftsmanship and an outdoors‑inspired, laid‑back aesthetic across products like sweatshirts, joggers, moccasins, bags and jackets. Roots sells through retail stores and e-commerce in Canada, the U.S. and select international markets, leveraging its Canadian heritage. Customers choose Roots for durable, comfortable everyday basics and well‑made leather goods.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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and employee contacts for Roots.
Roots didn’t post a salary, so this is our estimate from similar listings.