VP, Events & Activation

The VP, Events & Activation at BJAK is responsible for defining and executing the comprehensive Events and Brand Activation strategy across ASEAN to enhance brand awareness and drive policy conversions. The role involves managing all aspects of event execution, from planning and logistics to vendor negotiation, while establishing performance metrics to measure ROI effectively. The VP will collaborate closely with marketing and sales teams to ensure seamless lead capture and conversion, while maintaining adherence to brand guidelines and delivering high-quality customer experiences.