VP, Events & Activation
BJAK(1 month ago)
About this role
The VP, Events & Activation at BJAK is responsible for developing and executing the company's Events and Brand Activation strategy across ASEAN. This includes managing high-impact events and sponsorships aimed at generating brand awareness, driving platform traffic, and increasing policy conversions. The role requires end-to-end management of event logistics, adherence to brand guidelines, and the establishment of measurement frameworks to evaluate ROI. Collaboration with marketing teams is essential to ensure a seamless conversion process and effective lead management.
Required Skills
- Events Management
- Brand Activation
- Experiential Marketing
- Strategic Sponsorships
- Venue Sourcing
- Vendor Negotiation
- Contract Execution
- Logistics Management
- Brand Guidelines
- Customer Experience
+10 more
About BJAK
bjak.myBJAK is the leading insurance platform in Malaysia, specializing in auto insurance and a wide variety of insurance products. The platform enables users to easily compare multiple insurance providers, secure instant coverage, and fulfill road tax requirements online. Known for delivering an efficient and user-friendly insurance experience, BJAK partners with top insurers such as Etiqa and Takaful to offer comprehensive coverage options for its customers.
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