VP, Events & Activation

The VP, Events & Activation at BJAK is responsible for defining and executing a strategic events and brand activation plan across ASEAN, focusing on high-impact events and sponsorships that drive brand awareness and policy conversions. This role involves end-to-end management of events, ensuring compliance with branding guidelines and local regulations, while leveraging performance metrics to demonstrate ROI. The VP will collaborate with marketing teams to optimize customer acquisition through event-specific technologies and will directly manage teams and resources to deliver measurable results.