About this role
The VP Marketing at Gorgias is responsible for shaping the narrative and positioning of their Conversational Commerce platform, focusing on translating product innovation into market impact. This role involves crafting compelling stories to educate merchants on the benefits of AI-driven customer interactions, while also collaborating with product and sales to drive adoption in mid-market and enterprise segments. Additionally, the VP will oversee the marketing team, develop targeted go-to-market strategies, and enhance the content engine to support storytelling and thought leadership initiatives.
Required Skills
- Product Marketing
- Positioning
- Messaging
- Merchants Education
- Product Launch
- Content Development
- GTM Acceleration
- Event Organization
- Demand Generation
- Customer Engagement
+5 more
About Gorgias
gorgias.comGorgias is a conversational AI platform designed specifically for eCommerce, enabling businesses to automate customer support and drive sales. With integrations for leading eCommerce platforms like Shopify, it centralizes customer communications across channels such as email, social media, and live chat, enhancing the customer experience. Gorgias leverages AI to resolve up to 60% of support inquiries efficiently, while providing actionable insights and real-time data to empower support teams. The platform has gained the trust of over 15,000 brands worldwide, establishing itself as a leader in customer engagement solutions.