VP, Media

The VP, Media leads media strategy and business operations at Calcium+Company's Cobalt division, focusing on omnichannel campaigns for healthcare professionals and direct-to-consumer audiences. This role integrates data, AI, and analytics to drive audience-first planning, media buying, and performance measurement across endemic, point-of-care, search, social, and programmatic channels. The position involves managing client relationships, overseeing media revenue and financial performance, and building scalable processes for media activation and optimization.