VP of Growth & Buyer Experience

3 months ago

3.7 on Glassdoor

United States

Hybrid

Full Time

Executive

2 applicants

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About this role

The Vice President of Growth & Buyer Experience at G2 is responsible for leading the marketplace strategy centered on SEO and Generative Engine Optimization (GEO) to enhance how software buyers discover and engage with the platform. This role involves driving buyer acquisition, increasing organic traffic, and ensuring G2’s content is the most visible in both traditional and AI-driven search environments. The VP will lead a large, globally distributed team of SEO/GEO experts and product managers, collaborating cross-functionally to align strategies and execution with measurable business impact.

Skills

About G2

www.g2.com

G2 is a leading platform for business software and services reviews that helps organizations evaluate software solutions based on user ratings and social data. The platform provides comprehensive reviews for various categories, including CRM, ERP, HR, CAD, PDM, and marketing software. G2 aims to empower businesses to make informed decisions by offering insights into the performance and user experiences of different software products. With a strong community of users contributing their feedback, G2 facilitates transparency and trust in the software selection process.