VP of Marketing

The Vice President of Marketing leads Veridian's demand generation engine, overseeing the full marketing budget, consumer insights, and web conversion to drive cost-effective lead flow and revenue growth. This player-coach role involves setting strategy, auditing media accounts, and building playbooks for new brands and markets while sharing accountability for appointments and sold revenue with sales teams. The position requires leading directors of Brand, Performance Marketing, and Local Market Growth to hit sales targets across multiple markets.