VP of Performance Marketing
Honor(1 month ago)
About this role
The VP of Performance Marketing will architect, own, and scale Honor’s end-to-end growth engine, aligning performance media, conversion optimization, experimentation, and analytics to drive measurable, efficient, and durable revenue growth. This enterprise leadership role will build a modern, data-driven growth system that integrates corporate strategy with franchise execution and demonstrates the ROI of centralized programs. The role partners cross-functionally with Product, Engineering, Sales, and Brand to inform investment decisions and enable adoption across a distributed franchise network.
Required Skills
- Demand Generation
- Paid Search
- Paid Social
- Programmatic Display
- SEO
- Site Performance
- Conversion Optimization
- Experimentation
- Analytics
- Attribution Modeling
+9 more
Qualifications
- Bachelor's Degree
- MBA Preferred
About Honor
honorcare.comHonor is a home care company that connects highly trained Care Professionals with aging adults to deliver compassionate, in‑home support. They combine caregiver training and quality oversight with a technology‑enabled platform to coordinate scheduling, care plans, and family communication. Honor partners with families and local care providers to deliver personalized services that help older adults remain safe and independent in their own homes.
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