VP, Strategy and Technology, blu.

The VP, Strategy and Technology, blu. leads omni-audience development and measurement across Horizon NEXT client teams, leveraging the proprietary Connected Marketing Platform to drive data-driven marketing strategies. This role involves collaborating with Business Solutions, Data Solutions, and Analytics teams to define audience frameworks, oversee data onboarding, and ensure campaign alignment with business objectives. The position also contributes to new business development by creating content and use cases for prospective clients.