VP/Director, Upper Funnel Paid Media
OneMain Financial(3 months ago)
About this role
Director of Upper Funnel Paid Media at OneMain Financial owns the digital brand media strategy across digital and Connected TV channels, focused on driving awareness and acquisition for consumer loan products. This senior role partners with creative, analytics, and agency teams to ensure media initiatives align with broader business objectives.
Required Skills
- Paid Media
- CTV
- Media Strategy
- Audience Targeting
- Data Strategy
- Creative Briefing
- Media Optimization
- Agency Management
- Analytical Skills
- Presentation Skills
Qualifications
- Bachelor’s Degree
- MBA Preferred
About OneMain Financial
onemainfinancial.comSometimes unexpected costs occur, so trust OneMain to provide personal loans for home improvement, debt consolidation, car purchases, & more.
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