Web Marketing Manager
Rossum(2 months ago)
About this role
The Web Marketing Manager at Rossum is responsible for optimizing the company's WordPress website to enhance user engagement and conversion rates. This role involves leveraging Conversion Rate Optimization (CRO) techniques, managing analytics and data attribution through GA4 and GTM, and refining customer journeys to ensure smooth data flow across marketing automation and CRM systems. The manager will collaborate with cross-functional teams to align digital touchpoints with broader demand generation campaigns and establish a scalable CRO program that drives measurable growth in website effectiveness.
Required Skills
- Website Management
- Conversion Rate Optimisation
- A/B Testing
- Behavioral Analytics
- HTML
- CSS
- Google Tag Manager
- Google Analytics
- Customer Journey Mapping
- SEO Best Practices
+10 more
Qualifications
- Certifications in analytics, CRO, or digital optimisation
About Rossum
rossum.aiRossum is an AI-driven document processing platform designed to enhance operational efficiency by automating complex transactional workflows. The platform leverages advanced algorithms to read, validate, and transform various document types while integrating seamlessly with existing systems such as ERPs and document management solutions. With capabilities like AI agents for paperwork and comprehensive analytics, Rossum empowers organizations to reduce manual tasks, improve accuracy, and streamline data handling processes. Trusted by leading companies worldwide, Rossum aims to revolutionize how businesses manage documentation and automate key operations.