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Web Strategist at Poka - ApplyBlast

Web Strategist

Poka

23 days ago

Québec City, Quebec, Canada

Hybrid

Full Time

Senior

0 applicants

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About this role

Poka is seeking a Web Strategist to lead the company's website visibility and conversion strategy, integrating classic SEO with Answer Engine Optimization (AEO) to capture traffic from AI-generated answers. The role involves developing a comprehensive roadmap for organic growth, conducting technical SEO audits, and managing a robust Conversion Rate Optimization (CRO) program to turn visitors into leads. This strategic and hands-on position requires collaboration with cross-functional teams to improve site performance, user experience, and measurable business impact.

Responsibilities

Build and own integrated SEO and AEO roadmap to grow organic visibility
Conduct technical SEO audits and implement fixes with development team
Run CRO programs including A/B tests and analyze user behavior data

Skills

About Poka

poka.io

Headquarters

Quebec, Quebec, Canada

Company Size

51-200 employees

Founded

2014

View Profile

Poka is a connected worker platform (web and mobile) for manufacturers that centralizes factory communication, daily management, and learning & development tools into a single app. It helps frontline workers access work instructions, capture knowledge, troubleshoot issues, and accelerate on‑the‑floor training to reduce downtime and improve performance. Manufacturers use Poka to standardize workflows, enable paperless operations, and speed knowledge transfer across shifts and sites. Headquartered in Québec City and founded by Alexandre Leclerc, Poka serves industrial customers focused on operational excellence.