[WEBTOON] Campaign Manager, Lifecycle Marketing

WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)(1 month ago)

Los Angeles, CAOnsiteFull TimeMedior$69,016 - $92,446 (estimated)Marketing

About this role

The Campaign Manager, Lifecycle Marketing at WEBTOON leads CRM-driven lifecycle initiatives to deepen user engagement from onboarding through long-term retention. The role focuses on executing and optimizing multichannel campaigns across email, push, in-app messaging, and SMS for a large global user base. It requires close collaboration with Product and Data teams to build personalized, automated programs that support WEBTOON’s fandom-centered ecosystem. The position is based in Los Angeles and sits within a fast-growing digital entertainment and publishing environment.

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Required Skills

Lifecycle Marketing Strategy
User Engagement
User Retention
CRM Execution
Email Marketing
Push Notifications
In App Messaging
SMS Marketing
Segmentation Strategy
Targeting Strategy

+18 more

About WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)

wattpad.com

Wattpad is a global storytelling platform that connects millions of readers and writers, enabling anyone to publish, read, and discover serialized fiction and nonfiction. It combines a community-driven reading experience — with comments, votes, recommendations and mobile apps — and tools for writers to create, share, and build an audience. Wattpad also works with publishers and its Wattpad Studios division to surface popular stories for publishing and film/TV adaptation, helping creators find commercial and career opportunities.