[WEBTOON] Campaign Manager, Lifecycle Marketing
WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)
About this role
The Campaign Manager, Lifecycle Marketing at WEBTOON leads CRM-driven lifecycle initiatives to deepen user engagement from onboarding through long-term retention. The role focuses on executing and optimizing multichannel campaigns across email, push, in-app messaging, and SMS for a large global user base. It requires close collaboration with Product and Data teams to build personalized, automated programs that support WEBTOON’s fandom-centered ecosystem. The position is based in Los Angeles and sits within a fast-growing digital entertainment and publishing environment.
Skills
About WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)
wattpad.comWattpad is a global storytelling platform that connects millions of readers and writers, enabling anyone to publish, read, and discover serialized fiction and nonfiction. It combines a community-driven reading experience — with comments, votes, recommendations and mobile apps — and tools for writers to create, share, and build an audience. Wattpad also works with publishers and its Wattpad Studios division to surface popular stories for publishing and film/TV adaptation, helping creators find commercial and career opportunities.
Recent company news
VarietyWebtoon Entertainment Promotes Yongsoo Kim to President, Leading Global Operations
1 week ago
The Korea Economic Daily Global EditionDisney to buy into Webtoon in new comics platform tie-up
Sep 16, 2025
Ad AgeThe power of fandom: Unlocking loyalty in an era of distraction
Oct 9, 2025
Business WireWEBTOON Entertainment Founder & CEO Junkoo Kim and COO & CFO David Lee Named to Gold House’s 2025 A100 List
May 1, 2025
매일경제Companies seek new talent in AI era to maximize value, profitability
1 month ago
About WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands).
Salary
$69k – $92k
per year
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