Fospha

Fospha is a full-funnel measurement platform for eCommerce that delivers always-on marketing-mix modeling (MMM) with daily, ad-level insights. Its suite — Core (granular measurement), Beam (incremental forecasting), Halo (unified DTC + marketplace measurement) and Glow (prove brand drives revenue) — helps teams optimize spend and forecasting across channels and marketplaces like Amazon. Fospha surfaces actionable lift, ROI and attribution metrics so marketers can forecast profitable growth and demonstrate incremental impact.