Gradial

This company is a B2B SaaS platform that helps businesses capture, enrich, and act on web-based leads through a lightweight JavaScript SDK and server APIs. Its offering centers on visitor identification, data collection, analytics, and integrations with CRMs and marketing tools (e.g., HubSpot) to support account-based marketing and sales workflows. The product is aimed at marketing and sales teams at mid-market and enterprise companies looking to accelerate pipeline generation and personalize outreach. Customers pick it for easy deployment, developer-friendly APIs, and pre-built integrations that reduce time-to-value.