Kogan.com

Kogan is an Australian e-commerce company founded in 2006 by Ruslan Kogan and headquartered in Melbourne. It operates the Kogan.com online store selling electronics, appliances, homewares and private-label products, alongside a third‑party marketplace that aggregates brands and sellers. Over time Kogan has diversified into adjacent services including Kogan Mobile (an MVNO), insurance, travel and a subscription loyalty program (Kogan First). The company is known for a direct‑to‑consumer model, competitive pricing and frequent online deals.