Primary VC

Primary is a New York City-based venture capital firm that specializes in early-stage investments, focusing on creating a positive impact for startups. With a strong portfolio featuring companies like Jet, Chief, Mirror, and K Health, they leverage their extensive operational expertise to drive success for founders by offering resources not just for financial backing but also for hiring, customer acquisition, and overall business strategy. Primary's unique approach integrates a specialized operator team, enabling a higher average success rate for invested companies. Dedicated to nurturing a diverse startup workforce, they play a pivotal role in the growth of innovative businesses in various sectors, particularly technology and consumer services.