Market Development Associate

Primary VC

3 months ago

New York, NY

Hybrid

Full Time

Junior

1 applicant

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About this role

A Market Development Associate at Primary Venture Partners drives growth for portfolio companies by collaborating directly with founders and commercial leaders to develop and execute early go-to-market strategies. Responsibilities include outbound prospecting to refine Ideal Customer Profiles and engaging potential partners while also establishing GTM workflows, automating processes, and providing insights to support sales initiatives. This role blends technical skills with customer engagement to enhance the startups' sales pipeline and market presence.

Skills

About Primary VC

www.primary.vc

Primary is a New York City-based venture capital firm that specializes in early-stage investments, focusing on creating a positive impact for startups. With a strong portfolio featuring companies like Jet, Chief, Mirror, and K Health, they leverage their extensive operational expertise to drive success for founders by offering resources not just for financial backing but also for hiring, customer acquisition, and overall business strategy. Primary's unique approach integrates a specialized operator team, enabling a higher average success rate for invested companies. Dedicated to nurturing a diverse startup workforce, they play a pivotal role in the growth of innovative businesses in various sectors, particularly technology and consumer services.