SmartAsset

SmartAsset is a personal finance technology company and publisher that provides free, interactive tools and expert content to help consumers make smarter financial decisions. Its calculators and guides cover home buying and mortgages, refinancing, retirement planning, taxes, life insurance, investing, personal loans and more, offering personalized estimates and actionable next steps. SmartAsset also connects users with vetted financial advisors and lenders through matching tools and provides lead-generation services for financial professionals. The platform emphasizes data-driven advice and easy-to-use interfaces for both consumers and industry partners.