Demand Generation Marketing Manager

SmartAsset(21 days ago)

RemoteFull TimeManager$91,500 - $130,500Marketing

About this role

SmartAsset is hiring a Demand Generation Manager to own and scale its paid acquisition engine for the SmartAsset Advisor Marketing Platform, driving measurable pipeline and revenue impact. The role is hands-on and performance-focused, working heavily in ad platforms and analytics tools to improve lead volume and quality through experimentation and optimization. You will partner closely with Sales and internal teams to ensure paid media translates into downstream business outcomes.

View Original Listing

Required Skills

B2B Demand Gen
Performance Marketing
Google Ads
LinkedIn Ads
Paid Acquisition
Campaign Optimization
Budget Pacing
Keyword Strategy
Audience Targeting
Creative Testing

+14 more

About SmartAsset

smartasset.com

SmartAsset is a personal finance technology company and publisher that provides free, interactive tools and expert content to help consumers make smarter financial decisions. Its calculators and guides cover home buying and mortgages, refinancing, retirement planning, taxes, life insurance, investing, personal loans and more, offering personalized estimates and actionable next steps. SmartAsset also connects users with vetted financial advisors and lenders through matching tools and provides lead-generation services for financial professionals. The platform emphasizes data-driven advice and easy-to-use interfaces for both consumers and industry partners.