Heinz

Analista de Categorias II (Pleno)

Heinz(1 month ago)

São Paulo, BrazilOnsiteFull TimeMedior$45,790 - $62,853 (estimated)Marketing
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About this role

Analista de Categorias de Marketing na Kraft Heinz Brasil, com foco nas categorias de Purê/Extrato de Tomate e Vegetais. A posição apoia a construção e acompanhamento das estratégias de marketing por categoria por meio de análise de mercado e do comportamento do consumidor. Atua em interface com áreas multifuncionais para orientar decisões de portfólio e direcionamento estratégico das categorias.

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Required Skills

  • Category Analysis
  • Market Research
  • KPI Tracking
  • Performance Reporting
  • Dashboarding
  • Pricing Strategy
  • Portfolio Management
  • Consumer Insights
  • Competitive Analysis
  • P&L Support

+6 more

Qualifications

  • Bachelor's Degree
  • Intermediate English
Heinz

About Heinz

heinz.com

Heinz is a renowned food company known for its iconic condiments, particularly its world-famous ketchup. With a rich history spanning over 150 years, Heinz specializes in the production of high-quality food products that inspire a passionate consumer following. The company continually innovates, introducing new flavors and products while maintaining a strong commitment to quality. Heinz operates under the belief that food should evoke love and connection, which is reflected in their marketing and product offerings.

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