MAP
An Associate Consultant within Value Engineering at WPP supports clients in understanding and realizing the ROI of their investments in digital marketing, loyalty, and CRM. The role involves developing value cases, measurement frameworks, and presentations for executive audiences, while collaborating with cross-functional teams and clients across industries.
VML MAP is a global center of excellence for marketing automation, personalization, loyalty and CRM at scale, combining the brain of a consultancy with the heart of an agency to humanize brand–consumer relationships. They design and implement data-driven, omnichannel customer journeys and enterprise-grade tech stacks (Adobe Experience Platform/Campaign, Salesforce Marketing Cloud, Braze, Google Cloud) to operationalize personalization and scalability. Working across industries such as retail, automotive and beauty, VML MAP helps brands accelerate value realization, reduce marketing spend and boost marketing effectiveness through scalable programs and aligned marketing–IT delivery.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for MAP.