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Experience & Optimisation Consultant at MAP - ApplyBlast

Experience & Optimisation Consultant

MAP

5 months ago

3.5 on Glassdoor

Copenhagen, Denmark

Hybrid

Contract

Senior

0 applicants

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About this role

An Experience & Optimization Consultant at WPP focuses on translating business challenges into data-driven strategies, presenting insights through compelling storytelling, and collaborating across teams to enhance customer experiences through data and personalization.

Skills

Qualifications

B.S. or B.A. in marketing, statistics, behavioral economics, psychology or related fieldAdvanced degree (M.A., M.S.)

About MAP

vml-map.com

Headquarters

Copenhagen, Hovedstaden, Denmark

Company Size

1-10 employees

View Profile

VML MAP is a global center of excellence for marketing automation, personalization, loyalty and CRM at scale, combining the brain of a consultancy with the heart of an agency to humanize brand–consumer relationships. They design and implement data-driven, omnichannel customer journeys and enterprise-grade tech stacks (Adobe Experience Platform/Campaign, Salesforce Marketing Cloud, Braze, Google Cloud) to operationalize personalization and scalability. Working across industries such as retail, automotive and beauty, VML MAP helps brands accelerate value realization, reduce marketing spend and boost marketing effectiveness through scalable programs and aligned marketing–IT delivery.