Associate Director, Audience Activation Product Manager

This role leads the strategy, development, and delivery of data-centric product capabilities within the US CRM ecosystem, focusing on data activation and enablement. The position involves managing a scrum team, prioritizing product backlogs, and partnering with business and technology stakeholders to translate customer needs into scalable solutions. Success requires strong product management experience, hands-on data fluency, and expertise in CRM platforms like Salesforce Data Cloud.