Associate Director - Channel Marketing, Star Plus
JioStar(1 month ago)
About this role
This Mumbai-based role sits within the marketing team of a major media and entertainment company, supporting reach growth for television and streaming content. The position focuses on managing multi-channel campaign rollouts for new launches and maintaining the marketing health of ongoing shows. It involves close collaboration with internal and external partners as well as leveraging consumer insights and market trends. The role contributes directly to brand awareness and viewership growth for the channel.
Required Skills
- Media Planning
- Campaign Management
- Creative Positioning
- Trend Analysis
- Stakeholder Collaboration
- Agency Management
- Business Presentations
- Brand Strategy
- Consumer Research
- Market Analysis
+5 more
Qualifications
- Postgraduate qualification
About JioStar
jiostar.comJioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.
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