Director, Brand Media Strategy

The New York Times(4 months ago)

HybridFull TimeDirector$160,000 - $180,000Marketing

About this role

The Director, Marketing & Media Strategy - Brand leads development, planning, and execution of integrated media strategies for The New York Times brand and its product portfolio (Games, Cooking, Wirecutter, The Athletic). The role’s mission is to build brand and product appeal by delivering innovative, cross-channel campaigns that drive business results. It requires deep knowledge of the media landscape and the ability to translate marketing objectives into measurable media plans. This is a hybrid role reporting to the VP, Marketing & Media Strategy.

View Original Listing

Required Skills

Media Strategy
Brand Marketing
Agency Management
Stakeholder Management
Cross-Functional Collaboration
Campaign Measurement
Media Activation
Strategic Narrative
Consumer Insights
Social Media

About The New York Times

nytco.com

The New York Times Company is a global media and publishing organization best known for producing The New York Times across print, digital, audio, and video platforms. It delivers investigative reporting, breaking news, analysis, and features while operating subscription-driven digital products and consumer brands such as Wirecutter, Cooking and Games. The company emphasizes editorial independence and its mission to “seek the truth and help people understand the world,” monetizing through subscriptions, advertising and licensing. Headquartered in New York City, it serves a large international audience and is publicly traded.