Associate Director, Growth Optimization (m/f/x)

HelloFresh(8 days ago)

HybridFull TimeDirector$155,406 - $205,056 (estimated)Marketing

About this role

The Associate Director, Growth Optimization leads HelloFresh's Growth Optimization function, setting the strategic vision for audience strategy, ad progression, and first‑party data use to improve acquisition, conversion, and marketing efficiency. The role oversees a global team and partners with Marketing, Product, Tech, and Analytics to align growth initiatives with company objectives. It focuses on scaling data‑driven programs and maximizing ROI across core marketing channels.

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Required Skills

Audience Strategy
Ad Progression
Performance Marketing
Growth Optimization
Conversion Optimization
Data Analysis
Experimentation
CDP
Stakeholder Management
Team Leadership

+1 more

Qualifications

Bachelor's Degree
Master's Degree (Preferred)

About HelloFresh

hellofresh.com

HelloFresh is a global meal-kit subscription company that delivers pre-portioned fresh ingredients and chef-designed recipes to customers' doors. It offers flexible plans and a wide range of meal choices (family, vegetarian, quick meals, etc.) to simplify meal planning, shopping, and cooking. Operating in many countries, HelloFresh emphasizes convenience, variety, and reducing food waste through portioned ingredients and streamlined delivery. Customers manage preferences and deliveries online for weekly boxes tailored to their needs.