Director, Conversion Rate Optimization (CRO)
2U
About this role
The Director of Conversion Rate Optimization at 2U leads the acquisition experimentation strategy for paid landing pages and organic website properties, focused on increasing conversions from marketing traffic to student enrollment. This role acts as the Head of Experimentation across Degree and Executive Education programs, aligning cross-functional teams and testing capabilities to improve first-touch digital experiences and maximize media ROI.
Skills
About 2U
2u.com2U is a global education technology company that delivers high-quality, career-relevant online learning at scale through its edX platform. It partners with leading universities and industry experts to offer online degrees, professional certificates, bootcamps, and short courses that connect millions of learners to workforce-relevant skills. 2U provides the technology, curriculum design, learner support, marketing, and student services institutions need to expand access and drive measurable learning outcomes. Its focus is on creating scalable, employer-aligned programs that improve career opportunities worldwide.
Recent company news
2U2U Named Personalized Learning Company of the Year for AI-Powered Xpert Learning Assistant
1 month ago
The Business JournalsDC Inno - 2U looks to boost revenue growth a year after edX acquisition, layoffs | McLean health care staffing startup raises whopping $200M
2 weeks ago
2UUniversity of Oxford Faculty of Law and 2U Launch New Partnership
Dec 9, 2025
Bloomberg Law News2U Co-Founder, Executives Avoid Claims of Misleading Investors
Sep 2, 2025
Higher Ed DiveA look at 2U’s path to bankruptcy
Jul 26, 2024
About 2U
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for 2U.
Salary
$168k – $196k
per year
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