Director, Conversion Rate Optimization (CRO)

2U(4 days ago)

HybridFull TimeDirector$168,200 - $195,500Marketing

About this role

The Director of Conversion Rate Optimization at 2U leads the acquisition experimentation strategy for paid landing pages and organic website properties, focused on increasing conversions from marketing traffic to student enrollment. This role acts as the Head of Experimentation across Degree and Executive Education programs, aligning cross-functional teams and testing capabilities to improve first-touch digital experiences and maximize media ROI.

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Required Skills

Conversion Optimization
A/B Testing
Multivariate Testing
Personalization
Experimentation
Data Analysis
GA4
Optimizely
Tableau
Test Prioritization

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About 2U

2u.com

2U is a global education technology company that delivers high-quality, career-relevant online learning at scale through its edX platform. It partners with leading universities and industry experts to offer online degrees, professional certificates, bootcamps, and short courses that connect millions of learners to workforce-relevant skills. 2U provides the technology, curriculum design, learner support, marketing, and student services institutions need to expand access and drive measurable learning outcomes. Its focus is on creating scalable, employer-aligned programs that improve career opportunities worldwide.