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Associate Director, Marketing Technology at Idexx Laboratories - ApplyBlast

Associate Director, Marketing Technology

Idexx Laboratories

4 months ago

3.4 on Glassdoor

Westbrook, ME

Hybrid

Full Time

Director

3 applicants

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About this role

The Associate Director of Marketing Technology acts as a strategic partner to global marketing leadership, guiding IT initiatives and prioritizing projects that meet business needs. Serving as the primary trusted advisor for Marketing, this role drives the annual budget, strategic planning, and adoption of AI technologies to generate actionable business value. The position requires facilitating collaboration across IT, marketing, and commercial teams to align on priorities and deliver scalable solutions.

Responsibilities

Partner with marketing leadership to define and prioritize technology initiatives
Drive adoption and governance of AI tools and platforms across marketing operations
Serve as primary IT stakeholder for annual budgeting and strategic planning processes
Translate AI capabilities into actionable business value for marketing objectives
Facilitate cross-functional collaboration between IT, marketing, and commercial teams