Lifecycle Marketing Lead

The Lifecycle Marketing Lead supports BAM's business-to-moment marketing strategy by developing and executing targeted, data-informed marketing initiatives aligned with audience needs throughout the member and customer lifecycle. This individual contributor role serves as a subject matter expert in lifecycle and retention marketing, leading the execution of marketing initiatives for designated products and strategic priorities. The Lead collaborates across teams to coordinate marketing budget tracking, maintain performance reporting, and provide actionable insights that support marketing effectiveness and informed business decisions.